The Harsh Truth: Most Construction Owners Are Losing Value Every Day

If you’re looking for business owners who could benefit from your advice right now, take a closer look at construction. Rising labor costs, material shortages, and looming tariffs are squeezing margins as competitors fight for the same contracts. Owners are operating in one of the most competitive small-business sectors and urgently need guidance on how to stand out and protect their investment, making this a timely opportunity for advisors with the right expertise.

New analysis from Value Builder Analytics, based on more than 80,000 completed Value Builder Score Reports, shows just how crowded the field is. More than half of construction owners say their customers could easily replace them, 6 points higher than the broader market. And fewer than one in five describe their offering as truly unique, making construction owners about 30% less likely than those in other industries to see their businesses as differentiated.

Having a unique product or service that you sell is one of the eight key factors in determining a business’ value. We call it Monopoly Control. If you’re looking to benchmark your clients on Monopoly Control, consider using the Value Builder Score Report. Request a personalized demo.

You don’t need to immediately build a complicated playbook to help construction owners stand out. Start by drawing out what makes them different. Even small things like faster turnaround times or a reputation for reliability can be powerful. Then make sure that edge shows up clearly in how they present themselves to prospects, and encourage them to back it up with real examples. Differentiation doesn’t have to be flashy; it just has to be visible and credible.

Quick Links

🎥 Watch the replay — but only for a limited time. Join John Warrillow, author of the best sell books Built to Sell, The Automatic Customer, and The Art of Selling Your Business, as he unpacks our latest construction market research and shows you how to help these owners stand out and position themselves for a more valuable exit.  Watch here

📘 Shareable and owner-friendly — Our free eBook Productize shows how to turn services into scalable, repeatable offerings. Use it to spark discussions with your business owner clients around building predictable revenue.

💡 See how top advisors use Value Builder to lead smarter conversations with owners. Download our brochure to learn how.

Was this email forwarded to you? If so, subscribe here.

Advisor News is brought to you by The Value Builder System^TM, a value assessment platform that helps advisors start strategic conversations with business owners.

This Issue’s Contributors: Jason Reilly, Editor; Michael Sarkis, Director of Value Builder Analytics; Deanne Kong Ting, Director of Customer Success; Jen Chou, Senior Graphic Designer